If your business already has an account and you want to know how to gain followers on TikTok, this time we are going to give you 10 tips that will help you.
As we previously told you, TikTok is a social network that has gained popularity in recent years, and where its users create short videos , very creative and can easily go viral.
Previously it was believed that it was a space only for young people tiktok buy comments, however, today it is also a recommended alternative for companies that are looking for organic traffic to grow their businesses.A
At the end of this article you will learn that you can gain followers on TikTok in different and simple ways.
How To Grow On TikTok?
What we always recommend is using TikTok so that other users know your brand or project, connect with your target audience and generate a lot of interaction.
Therefore, we advise you that, to gain more followers on TikTok, you focus on the quality of your audience rather than the number of users.
Having many followers on TikTok, and really on any social network, does not necessarily mean having more direct sales, but it does mean creating a community through valuable content.
10 Tips To Gain Followers On TikTok
Creating a real audience on TikTok is easier than it seems, so if you are looking to have more followers on TikTok, here are 10 tips that will help you in 2022:
Activate And Optimize Your Profile.
Once users see your profile, you need to leave it in an attractive way and take care of every detail:
- Optimized profile name: Make sure it is the name of your brand and/or the market industry you are in.
- Username: It should be easy to remember and the same as all your other business social networks.
- Description: Indicate what you contribute to your audience if they start to follow you, add a point of authority such as your number of subscribers on YouTube, for example; and a call to action with a link from your profile or for them to watch your TikTok videos.
- Add a Link: It is very useful to be able to bring traffic to where you want, such as to your website or it can be a multiple link.
- Thumbnails: These will help your followers understand what your videos are about.
- Playlists: They are not ready in all accounts yet, but they are used to categorize the videos you have so that people can see the same type of content.
2. Keep Your Account Active:
To be an active user on TikTok, there are 2 actions that we recommend you do daily:
- Post 1 or 2 videos daily, if you can more, the better. This is more necessary if you are just starting to create content for TikTok.
This consistency will give you the reach you need, and when you least expect it, one of your videos can go viral and give you many new followers. - Interact with users: TikTok, being a social network, interacting with people is key to building trust with your brand and helping you attract new people.
The way to interact is by leaving valuable comments on your references’ videos, and answering all the comments and questions that users leave on your videos.
3. Provide Valuable Content To Your Followers.
Creating educational and entertaining videos to show yourself as a leader in your niche is a great strategy within TikTok. On this social network, this type of content is what people tend to respond to best, elevate your interactions and give you many views.
Solve your audience’s problems, provide tricks, tips or simply explain a topic that may be complicated and that users can understand better.
When educating your audience, make sure you have a hook that will entice people to watch your video until the end. Keep it brief and close with a Call to Action with which you invite people to follow you. If you do it right, you’ll leave your followers wanting to watch all your videos!
4. Create Playlists.
If you have this feature in your account, you need to get the most out of it and now we explain why:
- Having your sections defined within your account will give the correct information to those who need it, depending on the stage or situation they are in.
- If a person gets hooked on your playlist because they found videos they wanted to watch, TikTok will give you greater reach!
- Platforms want people to spend a lot of time active, if you can keep people watching your content, for example, with a playlist, TikTok will show your account and your videos more to new people.
5. Take Advantage Of Trends.
Trends are videos with challenges, dances, filters or songs that are constantly repeated in the “For you” section and on TikTok there are many. To grow, they are a great opportunity for more people to get to know you and what you do.
Whenever a new feature comes out, filters mostly, use it because it will also trend. Make sure you participate in all those that are compatible with your niche, keep in mind that not all challenges will connect with your audience.
To find out if they are compatible, check your references daily and if you see a pattern, adapt it to your content and put it into practice soon, most trends have a short lifespan.
6. Optimize Your Posts.
Once you have your videos ready to publish, be sure to do the following:
- Create a good caption. It has a maximum length of 150 characters and here you must write a phrase with which you invite comments, a question to interact or simply an attractive phrase that generates curiosity. We also suggest using hashtags specific to your niche.
- Use the correct hashtags. At the beginning, we suggest using hashtags between 10k – 1M views. As you grow, you can use some that have millions of views. If you want to know a hashtag generator tool, we suggest Influencer Marketing Hub.
- Publish at the right time. It is suggested that it be a couple of hours before the moment of greatest activity of your followers. To check your audience’s peak times, you have to go to creator tools > statistics > followers > follower activity.
7. Bring External Traffic To Your TikTok Videos.
Just as we suggest using TikTok to generate organic traffic to other platforms, it is also advisable to do it the other way around, if you are starting out on this social network, to gain followers.
This option is ideal for you if you already have an audience created on other social networks, have a database or a YouTube channel.
Here are some suggestions to drive traffic from other platforms to TikTok:
- Post your video also on Instagram Reels and Pinterest. Remember to remove the watermark, you can use this tool.
- Mention your TikTok account on your YouTube channel.
- If you have a newsletter, invite your subscribers to follow you on TikTok.
8. Create TikTok Ads.
If you want to venture a little into creating ads or paid advertising on TikTok, we share with you the 3 types of ads that would serve you best to start:
- In-feed ads: You will appear in the “For you” section and users will be able to like, comment or record a video with the same music. They have automatic playback with sound, and a maximum of 60 seconds. Tell a little more about your story or brand and make sure you do it creatively.
- Hashtag challenge: Create challenges or trends associated with a hashtag related to your brand and encourage users to do so so that your account is better known. This is content with greater engagement and user participation. Note: You can also do this organically! With this ad model, we recommend you approach influencers to have a greater reach.
- Branded lenses: Also called “branded effects”. They are effects or filters created by a brand with which your audience, when using it, will give you visibility. It is a more creative, visual and fun experience for people.
Fun Fact: Tiktok doesn’t want you to create traditional ads, like on other platforms, but rather to create experiences and connect with people. Make your ads look organic! Learn more about TikTok Advertising with this video.
9. Interact With Other TikTok Creators.
This is a social network and you need to interact with people, including content creators, so that more people know you.
To do this, you can create a duo reacting to a video from an account related to your niche or use the “paste” function to react to a fragment of another video.
There are many options, but always make sure these videos are popular and/or are from creators with thousands of followers.
10. Use User-Generated Content.
If you already have an established community, we suggest creating your own trend or challenge that is easy to execute and includes as many people in your niche as possible.
When you create a challenge and people do it, it is very likely that in a short time you will have a few hundred more followers. You can use some of these videos on your other platforms as opinions or reviews of your niche.
Another option you have to use user content is to respond to comments or questions in the “questions and answers” section through videos.