Instagram plays a crucial role in digital marketing, especially when it comes to gaining followers. With impressive statistics such as a large number of active users and revenue generated, the platform offers great potential to engage potential customers and prospects. It is essential to understand how to get followers on Instagram to make the most of this tool.
Experts consider likes to be vanity metrics. This is true, however, social networks have validity in several other areas. That is why it is essential to know how to get followers on Instagram.
The reality is that you cannot ignore the perspective of experts, much less underestimate the potential of social networks for your business instagram buy followers. So where is the importance of this strategy?
The answer is to reach people, convert them into potential customers and, subsequently, convert them, among other very important functions. Let’s now find out how to get these followers. Follow along!
How important is the social network Instagram?
There is no doubt about the potential of social networks, but in this article we will focus on one of the most relevant for the digital market. According to WordStream, Instagram presents a series of very interesting statistics in 2022, which indicate:
- Greater presence of women than men, with 38% compared to 26%;
- Six in ten online adults are online;
- More than one billion active users on Instagram;
- More than 200 million business profiles;
- Over $24 billion generated in revenue in 2020 alone;
- 81% of online users use Instagram to search for products or services, among other very curious statistics.
These figures reinforce the enormous potential of this tool for businesses and demonstrate that presence on this network is essential to attract potential and potential clients.
What are the best tips to gain followers on this network?
Once we understand the importance of this social network, we can list some of the main tips to gain followers in this very relevant application.
Be ethical
It may seem simple, but it is essential advice. In their desire to attract attention or go viral, it is very common for users to make sensational publications, with dubious content, controversial posts, among other related types. The main advice is to be careful with this and try to create natural and original publications, without these negative characteristics.
Avoid buying followers, participating in staking groups, or using bots irresponsibly. Create quality content and wait for the natural moment for the publications to interact or go viral, avoiding non-recommended practices that can even lead to your profile being penalized.
Activate your business profile
Many companies make the mistake of using a personal account to promote their digital businesses. Instagram allows you to activate a business account and obtain a series of vital functionalities for companies. This allows you to expand opportunities, activate functions to consult metrics, explore e-commerce actions and many other functionalities. Additionally, using ads, sharing contact details, and the ability to study the behavior and engagement of your followers are key to finding smart ways to attract new followers.
Create a visual identity
Get your account recognized even without a visible logo or branding. This is possible when you incorporate standard features into your posts. Use colors appropriate to the profile of your audience. Other characteristics such as tones, brightness and contrast are essential for this. Some of the best tips include using the same filter, using the same color palette in your feed, and using similar backgrounds.
Always keep your BIO and brand profile updated.
Even in the context of identity, the system allows you to have a BIO that highlights the characteristics of your brand and where you can share important links about the brand, products and services, in addition to showing the personality of the company. The profile must be consistent with the values and characteristics of the company. Ideally, these pages are always well updated. One of the main ways to attract followers is to have an attractive and well-updated profile. Users frequently visit these pages and after the first impression, they will almost certainly follow the brand.
Consider your person
The consideration of the person will be present in any digital marketing strategy, since it is crucial for the success of the actions. Understanding user behavior and desires is key to increasing engagement. There is no point in creating content that you believe has value if it is not compatible with the vision of the ideal user. The goal is to capture your attention so that you share the posts and attract new followers. Therefore, the advice is to know your audience, know exactly what they expect from your brand and focus mainly on this when creating your posts and interactions.
Prioritize quality
Posts on Instagram tend to be much more visual, requiring special attention to photographic or image quality. Especially in the case of companies, this quality must be aligned with the image that you want to convey. This quality must also encompass not only the aesthetic aspect, but also the content of the message. Online users search for a lot of information on social media and the three main categories are education, information and entertainment. It might be interesting to invest in a graphic designer, or even use useful tools like Canva, which make the process of creating posts much easier.
Use hashtags
Hashtags represent another excellent strategy to attract new followers. These are very useful or relevant keywords for the brand’s area of activity. Through the “Explore” section of the app, users can find your profile and end up following the brand. This intelligently attracts the attention of people who share the same values as the brand. Some of the best tips for exploring this strategy include:
- Use approximately 15 hashtags in each post;
- Vary hashtags depending on the posts;
- Avoid generic or system-banned hashtags.
- Hashtags tend to significantly boost posts and are useful for increasing reach and attracting new followers.
Explore like legends
Captions are applied to posts and are also useful in grabbing the attention of visitors. If they are well designed, they can generate new followers for the company account. This functionality allows you to use up to 2200 characters in the fields dedicated to the title. It is an interesting space to share educational, fun, informative texts, among others. Try to be clear and precise in your communication, using language close to the profile of your ideal client, exploring the use of emojis and calls to action (CTA).
Be creative
Creativity counts a lot in environments like Instagram. Being a platform essentially focused on entertainment, people look for posts that make them smile and have fun. It is an interesting way to attract attention and attract new followers. Exploring content marketing strategies to create interesting posts for your audience can be very effective in this case.